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Digital Planner
Posted 10/29/2024
Remote:
Hybrid
Job ID:
HE24.7.11.1
Job Description
Digital Media Planner
Our client, a fast-growing, media agency in NYC has an exciting opportunity for an entrepreneurial-minded individual. This agency is seeking a talented Digital Media Planner to join its high performing team. Aside from offering great career growth on a variety of clients, YOUR work/life balance matters to them as well. They believe their people should be treated like family, not resources.
- Assist in digital media strategy development for top-tier clients
- Develop and manage digital media plans; negotiate and purchase media
- Manage the day-to-day implementation and optimization of campaign activities
- Manage campaign authorizations, budgets, and reconciliation process
- Interact daily and maintain rapport with digital media publishers
- Analyze research data and media/marketing information; issues and reports information to clients
- Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
- Other responsibilities as assigned
Requirements
- Bachelor degree in related field or equivalent work experience
- 1+ years’ experience in Digital Media planning
- Required experience with campaign management/ ad serving / trafficking technology (i.e. Double Click DART)
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Experience analyzing data and market research
- Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, etc.
- Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
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