About Bettina
Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
Open Positions
Head of Growth, New Business
Location: Chicago, IL - HYBRID
Salary: $200,000 - $350,000
Role Overview:
As the Head of Growth, New Business, you will be responsible for driving revenue growth through identifying new business opportunities and cultivating relationships with potential clients.
Responsibilities:
- Lead and execute strategic initiatives to drive new business and expand market presence.
- Develop and implement sales strategies to achieve revenue targets.
- Identify and pursue opportunities to collaborate with new clients.
- Build and maintain strong relationships with key decision-makers in target industries.
- Analyze market trends and competitor activities to identify potential growth areas.
- Collaborate with internal teams to develop customized solutions for potential clients.
- Track and report on key performance metrics related to new business development.
- Stay updated on industry best practices and emerging trends in marketing and advertising.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- Minimum of 10 years of experience in new business development or sales within the media and advertising industry.
- Demonstrated track record of successfully driving revenue growth and meeting sales targets.
- Strong network of contacts in the marketing and advertising industry.
- Excellent communication and presentation skills.
- Strategic thinker with the ability to identify and capitalize on market opportunities.
- Proven ability to work effectively in a fast-paced, dynamic environment.
- Proficiency in CRM software and other sales tools.
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Performance Media Director
We’re looking for innovative and driven professionals who are energized by performance media strategy, and cutting-edge marketing approaches. This role offers the chance to join a collaborative and fast-moving environment where your perspective and contributions will directly influence both our clients’ success and our company’s growth.
KEY RESPONSIBILITIES
- Guide and expand a team of specialists across performance channels, promoting teamwork, accountability, and ongoing professional development.
- Direct the setup, refinement, and performance tracking of campaigns across paid search, paid social, and programmatic platforms.
- Provide strategic leadership to ensure all media activities align with core business goals and measurable outcomes.
- Cultivate and maintain strong client partnerships by gaining a deep understanding of their objectives, delivering tailored insights, and presenting data-driven recommendations.
- Oversee campaign analytics and translate performance findings into actionable insights for internal and client teams.
- Manage budgeting and forecasting across multiple paid media channels with precision and transparency.
- Enhance operational performance through process documentation, workflow improvements, and the establishment of best practices.
- Partner with internal teams to craft and execute integrated, cross-platform campaign strategies.
- Uphold meticulous attention to detail, data accuracy, and adherence to quality standards throughout all project stages.
QUALIFICATIONS
- 10–12+ years of hands-on experience in digital marketing, ideally within a media agency role.
- Proven ability to build and manage client relationships at a senior level.
- Track record of effectively leading, mentoring, and developing diverse teams.
- Strong analytical mindset with the ability to translate metrics and KPIs into strategic recommendations.
- Deep expertise in digital advertising platforms, tools, and technologies.
- Excellent organizational and time-management abilities; comfortable managing multiple priorities and delegating effectively.
- Outstanding communication skills - both written and verbal - with a focus on clarity and precision.
- Demonstrated curiosity and enthusiasm for evolving marketing technologies, platforms, and industry best practices.
- Proficiency in Microsoft Office and related business tools.
Compensation:$165,000 - $180,000
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…Performance Media Director
We’re looking for innovative and driven professionals who are energized by performance media strategy, and cutting-edge marketing approaches. This role offers the chance to join a collaborative and fast-moving environment where your perspective and contributions will directly influence both our clients’ success and our company’s growth.
KEY RESPONSIBILITIES
- Guide and expand a team of specialists across performance channels, promoting teamwork, accountability, and ongoing professional development.
- Direct the setup, refinement, and performance tracking of campaigns across paid search, paid social, and programmatic platforms.
- Provide strategic leadership to ensure all media activities align with core business goals and measurable outcomes.
- Cultivate and maintain strong client partnerships by gaining a deep understanding of their objectives, delivering tailored insights, and presenting data-driven recommendations.
- Oversee campaign analytics and translate performance findings into actionable insights for internal and client teams.
- Manage budgeting and forecasting across multiple paid media channels with precision and transparency.
- Enhance operational performance through process documentation, workflow improvements, and the establishment of best practices.
- Partner with internal teams to craft and execute integrated, cross-platform campaign strategies.
- Uphold meticulous attention to detail, data accuracy, and adherence to quality standards throughout all project stages.
QUALIFICATIONS
- 10–12+ years of hands-on experience in digital marketing, ideally within a media agency role.
- Proven ability to build and manage client relationships at a senior level.
- Track record of effectively leading, mentoring, and developing diverse teams.
- Strong analytical mindset with the ability to translate metrics and KPIs into strategic recommendations.
- Deep expertise in digital advertising platforms, tools, and technologies.
- Excellent organizational and time-management abilities; comfortable managing multiple priorities and delegating effectively.
- Outstanding communication skills - both written and verbal - with a focus on clarity and precision.
- Demonstrated curiosity and enthusiasm for evolving marketing technologies, platforms, and industry best practices.
- Proficiency in Microsoft Office and related business tools.
Compensation: $165,000 - $180,000
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…Associate Director, Communications Planning, New York, NY (hybrid)
Salary: $110,000 - $145,000
A rapidly growing NYC digital media agency is seeking a talented Associate Director, Communications Planning to lead high-impact media strategy for complex brands. This role is for a sharp, strategic thinker who can move quickly, translate insight into action, and deliver work that drives measurable business results. This role will require deep Comms Planning experience inclusive of qual and quant research to guide audience insights and channel strategy. The agency is located in Manhattan, and the position will spend three days a week in the office; days of week are flexible and agency side experience is required. This unique position will work on large national and global accounts and represents the opportunity to advance your career as an agency-wide subject matter expert; the agency offers many unique benefits and has a very employee-centric culture with many examples of rapid promotion from within.
Requirements:
Comms Strategy
- Develop audience-led, channel-smart, and competitively differentiated communication strategies.
- Translate complex client challenges into clear, actionable media recommendations.
- Lead the creation of integrated media plans that balance strong fundamentals with custom, high-impact ideas.
- Set strategic standards and ensure all deliverables align to a clear, cohesive strategy.
Insights & Analytics
- Own reporting and analytics, separating meaningful insights from noise.
- Analyze competitive spend, tactics, and market dynamics to inform strategy, budget allocation, and optimization.
- Track industry trends, evolving media best practices, and emerging opportunities.
- Lead development of trend and thought-leadership materials to inform planning and spark innovation.
Client Leadership
- Build concise, persuasive presentations that clearly articulate strategy and value.
- Serve as the senior strategic voice in client conversations.
- Elevate recommendations through clear narrative structure and strong rationale.
Who You Are
- 6–8+ years of experience in communications planning
- Deep expertise in channel strategy, audience insights, competitive analysis, and performance storytelling.
- Highly analytical with the ability to think creatively and solve problems.
- A people-first leader who develops talent while raising the quality of work.
- Confident, decisive, and effective in fast-paced, high-stakes environments
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…Sr. Media Planner, NY, New York (hybrid option)
Growing global media agency in NYC is seeking a talented Sr Media Planner with solid digital planning expertise join its team. Candidates must have a solid foundation in and proven ability to manage day-to-day media planning, buying, and performance reporting. The agency offers an employee-centric working environment, with a proven track record of allowing for continued growth and career advancement from within, as well as many benefits unique to the agency. This position will be hybrid with a few days on office, a few at home- days of week your choice. Apply to learn more details about what makes this opportunity so unique!
Requirements
- Minimum of 2+ years media planning experience; digital experience required
- Experience in digital planning including trafficking, reporting, and optimization recommendations
- Support Manager in the management of client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.)
- Develop written RFPs that articulate a clear understanding of goals and objectives to guide media partners in delivering innovative proposals, best-in-class programs
- Strong leadership and problem-solving skills
- Dependable, proactive, detail-oriented, excellent attendance
- Ability to balance multiple assignments and set priorities
- Excellent verbal and written communication
- Demonstrate excellent analytical skills
- Adept in tools including Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra
- Strong Microsoft Excel skills are a must
Compensation: $75,000 - $85,000
***Due to the high volume of applicants, only those meeting the requirements will be contacted***
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…Associate Media Director (hybrid)
We are seeking an Associate Media Director to join a growing team within a growing, progressive agency in NYC (hybrid- flexible days of your choice in office). The Associate Media Director will be responsible for developing and executing media plans across various channels with a focus in digital and emerging media, managing media budgets, and collaborating with cross-functional teams to achieve campaign goals. This role will play a key part in driving business growth and success for client while managing a team, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
** Requirements**
- 6-8+ years of experience in media planning and buying
- Proven track record of success in media planning and buying, with a focus on digital media
- Client facing experience including regular client contact and presenting
- Ability to develop high level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead gen
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines
- Strong analytical and problem -solving skills
- Strong knowledge of industry trends and developments
- Experience working with cross-functional teams, including creative and account management
- Adept with digital tools including Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra
- Proficiency in media planning tools and software (e.g. Comscore , Nielsen, IAS)
- Bachelor's degree in Marketing, Advertising, or related field
Salary: $110,000 - $140,000
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…Media Supervisor
Location: New York, NY
Salary: $85k-110k
We are seeking a Media Supervisor to join a growing team within a growing, progressive agency in NYC (hybrid- flexible days of your choice in office). This role will be responsible for developing and executing media plans across various channels with a focus in digital and emerging media, managing media budgets, and collaborating with cross-functional teams to achieve campaign goals. This role will play a key part in driving business growth and success for client while managing a team, guiding these individuals through the fundamentals of the planning process (inclusive of developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Responsibilities
- Collaborate on high level strategy development to inform cross-channel planning, digital focus
- Deliver evidence-based media solutions that are uniquely tailored to client’s objectives
- Guide the planning process and ensure adherence to timelines and deliverable commitments
- Provide daily counsel to clients and serve as a primary tactical liaison
- Take ownership of the team’s work, delegate and manage workflow; ensure quality control
- Supervise and develop team members; maintain always-on communication and coaching
Requirements
- 4+ years of experience in digital media planning and buying
- 1+ year(s) of supervising direct reports
- Strong proficiency with Microsoft Excel and PowerPoint
- Hands-on experience with media planning, buying and technology platforms including MRI-Simmons, Prisma, Scarborough, Telmar, Vivvix, Comscore, Media Ocean, Nielsen, Pathmatics,
- Strong ability to interpret data and provide recommendations on strategies and tactics based on research findings
- Capability to handle multiple clients or brands as a supervising lead
- Experience with data analysis and interpretation
- Knowledge of data management platforms (DMPs) and marketing automation tools
- Strong understanding of industry trends and emerging media channels
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…Analytics Manager, Media (hybrid)
New York, NY $110k – 125k
Analytics Manager, Media
Our client, a growing media agency in NYC, is looking for a curious and talented Analytics Manager to join the team. The role will work on a hybrid schedule with 3 days in office and the agency’s culture represents a truly collaborative culture and real work life balance (3 days in office are flexible week to week, of your choice)
As Analytics Manager, you are a key contributor within a cross-functional planning and execution team. You design data-driven solutions that clarify media’s business impact, uncover opportunity, and inform transformative strategies. You also champion the role of media in driving growth—both internally and in client-facing environments.
Responsibilities
Drive Data-Led Strategy and Measurement
- Lead omnichannel strategy using advanced data, forecasting, and performance modeling
- Translate complex analytics into clear, compelling client narratives
- Assess audience data architectures and elevate first-party data usage
- Push clients toward more advanced measurement practices, automation, and tech maturity
Strengthen and Optimize Campaign Performance
- Partner with data and technology teams to design robust measurement frameworks, including attribution, incrementality, conversion tracking, and KPI structures
- Conduct in-depth performance analysis and develop statistically sound optimization plans
- Build and scale automated dashboards and reporting workflows
- Connect strategy, activation, and data teams to ensure seamless insight flow
- Design and own test-and-learn roadmaps
This role requires:
- 3-5 years of experience at a media agency with hands-on performance and analytics exposure across digital channels
- Proven client relationship skills with the ability to share actionable insights and POVs
- Strong technical proficiency across analytics platforms, tracking frameworks, visualization tools, and attribution environments
- A demonstrated history of testing, learning, and continuous improvement
- Experience collaborating with vendors and staying current on marketplace trends
- A collaborative leader capable of mentoring and managing analysts and associates
- Experience with performance analytics, measurement, and optimization
- A technical thinker with a strong understanding of platform analytics and measurement methodologies
- Comfortable navigating reporting, automation, and data ecosystems
- Continuously curious—tracking innovation, deepening vendor partnerships, and adopting new tools
- Confident in client-facing settings, presenting insights and engaging in thoughtful debate
- Relationship-driven, recognizing that trust and collaboration matter as much as deliverables
- High autonomy, strong problem-solving skills, and a “figure-it-out” mindset
- A performance-led, measurement-forward perspective connecting planning, activation, and analytics
- Leadership in advancing measurement, automation, and audience data capabilities across clients
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…Associate Account Director, Analytics
Our client, an expanding Chicago-based media agency, is seeking a driven and intellectually curious Associate Account Director of Analytics to join their team. This position follows a hybrid schedule and offers a highly collaborative environment that values balance and flexibility.
In this role, you will serve as a strategic analytics leader embedded within a cross-functional team responsible for planning and execution. You will develop insight-driven solutions that demonstrate the impact of media investments, identify growth opportunities, and help shape forward-thinking marketing strategies. You will also play a key role in promoting the value of media as a driver of business results - both internally and in partnership with clients.
Key Responsibilities
Lead Data-Driven Strategy & Insights
- Develop and guide cross-channel strategies grounded in advanced analytics, forecasting, and performance modeling
- Turn complex data into clear, actionable stories that resonate with clients
- Evaluate audience data ecosystems and advance the use of first-party data strategies
- Encourage adoption of modern measurement solutions, automation, and marketing technology enhancements
Enhance Campaign Effectiveness
- Collaborate with data and technology partners to establish comprehensive measurement frameworks (including attribution, incrementality, conversion tracking, and KPI development)
- Analyze campaign performance and recommend data-backed optimizations supported by sound statistical methodology
- Create and expand automated reporting systems and dashboards
- Ensure alignment across strategy, activation, and analytics teams to enable seamless sharing of insights
- Lead experimentation initiatives and maintain structured test-and-learn programs
Qualifications
- 8+ years of experience within a media agency, with strong exposure to digital analytics and performance measurement
- Demonstrated ability to manage client relationships and communicate strategic recommendations effectively
- Deep technical knowledge of analytics tools, tagging/measurement frameworks, data visualization platforms, and attribution methodologies
- Track record of driving continuous improvement through testing and optimization
- Experience working with external partners and staying current on industry developments
- Proven leadership skills, including mentoring and managing junior team members
- Strong understanding of performance analytics, campaign measurement, and optimization practices
- Technical aptitude with familiarity across platform analytics and data environments
- Comfortable working with reporting tools, automation processes, and complex data ecosystems
- Naturally inquisitive mindset with an interest in emerging tools, trends, and partnerships
- Confident communicator in client-facing settings, able to present insights and engage in strategic discussions
- Collaborative and relationship-focused, recognizing the importance of trust and teamwork
- Self-directed with strong analytical thinking and problem-solving capabilities
- Ability to connect media strategy, execution, and analytics through a performance-focused lens
- Experience advancing measurement capabilities, automation, and audience data strategies across multiple clients
SALARY: $165,000 - $180,000
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…Growing digital agency is searching for a Paid Social Supervisor to join their team in NYC. This is a growth opportunity and the agency represents a progressive office culture with many examples of internal promotions. Ideal candidates will have experience in paid social across various platforms including LinkedIn, Meta, X, etc.
The Paid Social Supervisor will be responsible for campaign management, quality assurance, and campaign delivery. Ideal candidates must be able to train, mentor, and help on-board more junior team members, challenge existing processes, help bring new ideas to
- 4-7 years of experience in online advertising, specifically with paid social including Linkedin, Meta, X, YouTube, etc
- Ability to take full ownership of client accounts and demonstrate competency for campaign planning, strategy recommendations, budgeting, managing client relationships, etc.
- Experience playing a role in strategy and developing recommendations for new campaigns and clients
- Pace, forecast, and monitor all budgets
- Conduct daily optimizations against campaign goals
- Analyze metrics, provide progress reports, and suggest new optimizations, promotions, and initiatives for all social campaigns
- Create and provide detailed weekly/monthly/quarterly campaign reports
- Conduct targeting and optimization data analysis to drive performance
- Strong data analytics and strategy background, including Facebook Ads Manager and Google Analytics
- Deep understanding of advanced integrated media strategy and concepts
- Hold client facing responsibilities including reporting calls and special projects
- Knowledge of MS Office, particularly Excel, PowerPoint, and Outlook
- Time management and problem-solving skills
- Passion for working on a fast-growing team
SALARY: $90,000 - $125,000
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