About Bettina
Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics.
Open Positions
Associate Director, Performance (Hybrid)
Well established, award winning agency in NYC is searching for an Associate Director, Performance to join their team. This is a growth opportunity within an agency that represents a progressive office culture with many examples of internal promotions and progressive benefits, including unlimited PTO and remote work reimbursement.
Responsibilities
- Lead strategy and execution across digital campaigns focused in paid social, paid search and programmatic, driving performance through strategic execution, optimization, and reporting.
- Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
- Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support.
- Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy.
- Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
- Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency.
- Facilitate the development of standard methodologies to enhance operational processes within the team and agency.
- Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns.
- Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle.
Requirements
- 6-8 years of relevant digital media investment experience inclusive of programmatic, paid search, paid social and Retail Media Network a plus, from either an agency or clientside.
- Extensive client-facing experience with a proven track record in relationship management.
- Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader.
- Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics.
- Deep knowledge of digital media platforms and their advertising capabilities.
- Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
- Analytical and problem-solving skills, combined with strong written and verbal communication abilities.
- Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape.
- Strategy and execution experience with The Trade Desk, Google Ads, CM360, Meta, etc.
- Expertise in MS Office tools, particularly Excel, PowerPoint, and Word
Compensation: $135,000 - $145,000
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…Well-established, award-winning agency in NYC is searching for an Associate Director, Digital to join their team. The Digital Marketing team is responsible for all paid digital advertising including Paid Search, Paid Social and Programmatic; this position will focus in Social and Programmatic with additional experince in Paid Search a plus. The team executes evergreen and initiative-based tactics to drive incremental revenue, site traffic, and new customer acquisition with a focus on using data to drive the most efficient return on ad spend. You will lead Programmatic & Paid Social teams, driving forward media innovation while ensuring proper execution of campaigns across both channels- additional experince in Paid Search a plus. You will use your extensive hands-on-keys experience to develop near & long-term strategies to increase incremental revenue, site traffic, and new customer acquisition. Your focus will be on developing strategy, efficient operations, accurate execution, performance optimization, and data analysis to maximize the efficiency of our media investments. You will bridge the gap between internal business stakeholders and external partners, educating internal partners on best practices and leading the relationship with key vendors to ensure the agency stays at the forefront of testing & optimization. You will be heavy client facing while also directly oversee a team of direct reports while reporting to the SVP of Paid Media yourself. This role hybrid with 3 days a week in office.
Responsibilities
- Lead team in the planning, management, and execution of all Programmatic & Paid Social campaigns, including but not limited to account setup, campaign structure, development and implementation of media plans, budget/pacing management, performance reporting, and optimization
- Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on Paid Social and Programmatic. Present regularly to clients on campaign performance and strategy.
- Hold team accountable for consistent performance KPIs (ROAS, CPA, CPC) and provide guidance on optimizations and campaign troubleshooting as needed
- Ensure weekly performance reports are delivered accurately and on time; lead the development of new reporting as strategies evolve
- Be a subject matter expert in Programmatic & Paid Social industry trends and best practices; educate relevant teams by sharing information & recommendations across different levels within the organization, including leading cross-functional training and presenting in executive-level meetings
Requirements
- 6-8+ years minimum experience with a focus in Programmatic/Paid Social management
- Proven ability to lead & develop high performing teams
- Hands-on-keys DSP and/or social platform expertise required; experience across display, native, OLV, CTV, Linkedin, Meta, Pinterest, YouTube, TikTok preferred
- Advanced MS Excel skills & a passion for data-driven marketing
- Well-organized, high attention to detail, deadline-oriented
- Able to work independently & enjoy working with others as part of a team
- Entrepreneurial spirit & ability to work/prioritize in a fast-paced environment
Compensation: $135,000 - $145,000
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…Head of Growth, New Business
Location: Chicago, IL - HYBRID
Salary: $200,000 - $350,000
Role Overview:
As the Head of Growth, New Business, you will be responsible for driving revenue growth through identifying new business opportunities and cultivating relationships with potential clients.
Responsibilities:
- Lead and execute strategic initiatives to drive new business and expand market presence.
- Develop and implement sales strategies to achieve revenue targets.
- Identify and pursue opportunities to collaborate with new clients.
- Build and maintain strong relationships with key decision-makers in target industries.
- Analyze market trends and competitor activities to identify potential growth areas.
- Collaborate with internal teams to develop customized solutions for potential clients.
- Track and report on key performance metrics related to new business development.
- Stay updated on industry best practices and emerging trends in marketing and advertising.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred.
- Minimum of 10 years of experience in new business development or sales within the media and advertising industry.
- Demonstrated track record of successfully driving revenue growth and meeting sales targets.
- Strong network of contacts in the marketing and advertising industry.
- Excellent communication and presentation skills.
- Strategic thinker with the ability to identify and capitalize on market opportunities.
- Proven ability to work effectively in a fast-paced, dynamic environment.
- Proficiency in CRM software and other sales tools.
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Our client, a rapidly growing media agency, is seeking a Programmatic Supervisor. Local candidates or those currently in other markets that are looking to make the move to the New York area are of interest as the role will be in office on a flexible hybrid schedule.
This position will require both deep strategic and hands experience on in DSP platforms. This role is geared to be client-facing, communicating with the clients and those at the DSPs themselves, so previous client-facing and presentation experience will be required. As this position will oversee a team, previous management experience is also a must have.
Responsibilities:
- Collaborate with cross-functional teams to build innovative media strategies that exceed client’s expectations
- Activate campaigns within various DSPs and manage the ongoing real-time optimization of live media to ensure client KPIs are met and/or exceeded.
- Manage and negotiate programmatic partnerships across DSPs, data providers, inventory sources
- Develop programs and partnerships that optimize new-to-market opportunities, custom executions, and/or optimal added-value elements
- Work in collaboration with cross-channel digital team to ensure media buys are being properly measured to deliver rich insights to our clients
- Manage the work of junior team members and foster their professional growth
Requirements:
- 3-6+ years of experience in digital media investment; programmatic experience desired; search & social knowledge a plus; experience with financial accounts a plus
- 1 year of management/supervisory experience
- Hands-on experience within media buying systems such as: The Trade Desk, DV360, Google Ads, CM360, and Meta, to name a few
- Strong mathematical and organizational aptitude
- Proficiency with Microsoft Excel and PowerPoint
- Must be extremely detail-oriented and be able to proofread documents for accuracy.
- Must be highly organized with the ability to prioritize workload against deadlines.
- Possess strong written and verbal communication skills.
Compensation: $135,000 - $150,000
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Performance Media Director
We’re looking for innovative and driven professionals who are energized by performance media strategy, and cutting-edge marketing approaches. This role offers the chance to join a collaborative and fast-moving environment where your perspective and contributions will directly influence both our clients’ success and our company’s growth.
KEY RESPONSIBILITIES
- Guide and expand a team of specialists across performance channels, promoting teamwork, accountability, and ongoing professional development.
- Direct the setup, refinement, and performance tracking of campaigns across paid search, paid social, and programmatic platforms.
- Provide strategic leadership to ensure all media activities align with core business goals and measurable outcomes.
- Cultivate and maintain strong client partnerships by gaining a deep understanding of their objectives, delivering tailored insights, and presenting data-driven recommendations.
- Oversee campaign analytics and translate performance findings into actionable insights for internal and client teams.
- Manage budgeting and forecasting across multiple paid media channels with precision and transparency.
- Enhance operational performance through process documentation, workflow improvements, and the establishment of best practices.
- Partner with internal teams to craft and execute integrated, cross-platform campaign strategies.
- Uphold meticulous attention to detail, data accuracy, and adherence to quality standards throughout all project stages.
QUALIFICATIONS
- 10–12+ years of hands-on experience in digital marketing, ideally within a media agency role.
- Proven ability to build and manage client relationships at a senior level.
- Track record of effectively leading, mentoring, and developing diverse teams.
- Strong analytical mindset with the ability to translate metrics and KPIs into strategic recommendations.
- Deep expertise in digital advertising platforms, tools, and technologies.
- Excellent organizational and time-management abilities; comfortable managing multiple priorities and delegating effectively.
- Outstanding communication skills - both written and verbal - with a focus on clarity and precision.
- Demonstrated curiosity and enthusiasm for evolving marketing technologies, platforms, and industry best practices.
- Proficiency in Microsoft Office and related business tools.
Compensation:$165,000 - $180,000
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…Performance Media Director
We’re looking for innovative and driven professionals who are energized by performance media strategy, and cutting-edge marketing approaches. This role offers the chance to join a collaborative and fast-moving environment where your perspective and contributions will directly influence both our clients’ success and our company’s growth.
KEY RESPONSIBILITIES
- Guide and expand a team of specialists across performance channels, promoting teamwork, accountability, and ongoing professional development.
- Direct the setup, refinement, and performance tracking of campaigns across paid search, paid social, and programmatic platforms.
- Provide strategic leadership to ensure all media activities align with core business goals and measurable outcomes.
- Cultivate and maintain strong client partnerships by gaining a deep understanding of their objectives, delivering tailored insights, and presenting data-driven recommendations.
- Oversee campaign analytics and translate performance findings into actionable insights for internal and client teams.
- Manage budgeting and forecasting across multiple paid media channels with precision and transparency.
- Enhance operational performance through process documentation, workflow improvements, and the establishment of best practices.
- Partner with internal teams to craft and execute integrated, cross-platform campaign strategies.
- Uphold meticulous attention to detail, data accuracy, and adherence to quality standards throughout all project stages.
QUALIFICATIONS
- 10–12+ years of hands-on experience in digital marketing, ideally within a media agency role.
- Proven ability to build and manage client relationships at a senior level.
- Track record of effectively leading, mentoring, and developing diverse teams.
- Strong analytical mindset with the ability to translate metrics and KPIs into strategic recommendations.
- Deep expertise in digital advertising platforms, tools, and technologies.
- Excellent organizational and time-management abilities; comfortable managing multiple priorities and delegating effectively.
- Outstanding communication skills - both written and verbal - with a focus on clarity and precision.
- Demonstrated curiosity and enthusiasm for evolving marketing technologies, platforms, and industry best practices.
- Proficiency in Microsoft Office and related business tools.
Compensation: $165,000 - $180,000
#LI-BT1
…Paid Search Manager (hybrid)
New York, NY
We are currently seeking a Paid Search Manager for a rapidly growing media agency in NYC. This is an amazing opportunity for someone to make a name for themselves in the industry with this progressive and growing agency. The position will work across various high-profile national and global accounts, supporting account teams in implementing digital media schedules across paid search inclusive of Google and Bing campaigns. This position will work in a hybrid model, with a few days a week of your choice in the office, and a few at home.
Responsibilities
The Paid Search Manager will be responsible for campaign management, quality assurance, and campaign delivery. You will work with both internal teams and clients to ensure campaign objectives are met.
- Implement client business objectives into media activation strategies.
- Build audience strategy, choose relevant formats, and select inventories best suited to deliver on designated KPIs.
- Work in platform to implement, activate, troubleshoot, optimize, and draw insights from biddable campaigns
- Manage campaigns and ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
- Help manage the issuance of campaign performance reports and share results across teams to ensure progress
- Work with publishers to implement, troubleshoot, and optimize deals to help secure access to high-quality media inventory
- Liaise with clients and external agencies to ensure campaign setup and tracking are implemented following the correct procedure
- Demonstrate diligence, attention to detail, and adherence to search and social best practices throughout the full campaign life cycle
- Manage campaigns’ budget forecasting, planning, and budget monitoring
- Collaborate with the account teams in the planning and activation phase, as well as when presenting results internally and externally
- Handle the day-to-day client relationship around biddable media in conjunction with the account managers
- Participate in client/staff education around best practices and industry updates within the space
- Onboarding and auditing of new clients' biddable initiatives
- Develop, grow, and maintain relationships with publishing partners
Required Skills
- 1-3 years of digital experience at an agency working within paid search. Digital analytics experience a plus
- Ability to provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
- Experience with Bing and/or Google Ads
- Solid team player with a collaborative mindset and desire to continuously learn and contribute
- Strong analytical ability and problem-solving skills
- Excellent communication and writing skills
- Strong project management skills
- Highly organized; ability to meet tight deadlines and handle multiple projects simultaneously
Compensation
$65,000 - $80,000
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…Associate Director, Communications Planning, New York, NY (hybrid)
Salary: $110,000 - $145,000
A rapidly growing NYC digital media agency is seeking a talented Associate Director, Communications Planning to lead high-impact media strategy for complex brands. This role is for a sharp, strategic thinker who can move quickly, translate insight into action, and deliver work that drives measurable business results. This role will require deep Comms Planning experience inclusive of qual and quant research to guide audience insights and channel strategy. The agency is located in Manhattan, and the position will spend three days a week in the office; days of week are flexible and agency side experience is required. This unique position will work on large national and global accounts and represents the opportunity to advance your career as an agency-wide subject matter expert; the agency offers many unique benefits and has a very employee-centric culture with many examples of rapid promotion from within.
Requirements:
Comms Strategy
- Develop audience-led, channel-smart, and competitively differentiated communication strategies.
- Translate complex client challenges into clear, actionable media recommendations.
- Lead the creation of integrated media plans that balance strong fundamentals with custom, high-impact ideas.
- Set strategic standards and ensure all deliverables align to a clear, cohesive strategy.
Insights & Analytics
- Own reporting and analytics, separating meaningful insights from noise.
- Analyze competitive spend, tactics, and market dynamics to inform strategy, budget allocation, and optimization.
- Track industry trends, evolving media best practices, and emerging opportunities.
- Lead development of trend and thought-leadership materials to inform planning and spark innovation.
Client Leadership
- Build concise, persuasive presentations that clearly articulate strategy and value.
- Serve as the senior strategic voice in client conversations.
- Elevate recommendations through clear narrative structure and strong rationale.
Who You Are
- 6–8+ years of experience in communications planning
- Deep expertise in channel strategy, audience insights, competitive analysis, and performance storytelling.
- Highly analytical with the ability to think creatively and solve problems.
- A people-first leader who develops talent while raising the quality of work.
- Confident, decisive, and effective in fast-paced, high-stakes environments
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…Director, Digital Activation - New York, NY (Hybrid)
Well established, award winning agency in NYC is searching for an Director, Digital Activation to join their team. Ideal candidates will have experince across Programmatic, Paid Social and Search from the agency side, with the Programmatic and Paid Social a “must” have. This is a growth opportunity within an agency that represents a progressive office culture with many examples of internal promotions and progressive benefits, as well as a hybrid working schedule.
Responsibilities
- Lead strategy and execution across digital campaigns focused in paid social, paid search and programmatic, driving performance through strategic execution, optimization, and reporting.
- Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
- Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support.
- Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy.
- Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
- Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency.
- Facilitate the development of standard methodologies to enhance operational processes within the team and agency.
- Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns.
- Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle.
Requirements
- 9-12++ years of relevant digital media investment experience inclusive of programmatic, paid social, paid search (hands on with programmatic and social a must)
- Extensive client-facing experience with a proven track record in relationship management.
- Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader.
- Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics.
- Deep knowledge of digital media platforms and their advertising capabilities.
- Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
- Analytical and problem-solving skills, combined with strong written and verbal communication abilities.
- Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape.
- Strategy and execution experience with The Trade Desk, Meta, Linkedin, etc.
- Expertise in MS Office tools, particularly Excel, PowerPoint, and Word
Compensation: $140,000 - 180,000
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…Media Supervisor, NY, New York (hybrid)
Growing global media agency in NYC is seeking a talented Media Supervisor with solid digital planning expertise join its team. Candidates must have a solid foundation in and proven ability to manage day-to-day media planning, buying, and performance reporting. The agency offers an employee-centric working environment, with a proven track record of allowing for continued growth and career advancement from within, as well as many benefits unique to the agency. This position will be hybrid with 3 days on office, 2 at home- days of week your choice.
Requirements
- Minimum of 4+ years media planning experience
- Knowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Display), TV/OTT, OOH, and Audio experience
- Support Manager in the management of client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.)
- Provide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolution
- Develop team member frameworks to ensure each is meeting milestones for continued growth
- Lead and manage client briefing meetings with key stakeholders
- Provide oversight and consultation to team members in constructing compelling, and strategically grounded, POVs that provide thoughtful insights to help guide and inform planning decisions
- Dependable, proactive, detail-oriented, excellent attendance
- Ability to balance multiple assignments and set priorities
- Excellent verbal and written communication
- Demonstrate excellent analytical skills
- Adept in tools including Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra
- Strong Microsoft Excel skills are a must
Compensation: $90,000 - $105,000
***Due to the high volume of applicants, only those meeting the requirements will be contacted***
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…Location: Dallas, TX /Hybrid
Type: Full-Time
Our client, a leading, full-service media and marketing organization is seeking a Director, Paid Search & Social to work across a diverse portfolio of clients. This individual will play a key role in driving full-funnel performance, advancing innovation across biddable channels, and leading a high-performing team. This is a hands-on leadership role for someone who is equally comfortable setting strategy, managing client relationships, and guiding execution across platforms such as Google, Meta, TikTok, and other emerging performance channels.
Key Responsibilities
- Lead integrated paid search and social strategy across major platforms including Google (Search, YouTube, Performance Max), Microsoft Ads, Meta, TikTok, and other emerging channels
- Manage and mentor a team of buyers and managers, providing ongoing training, support, and performance oversight
- Serve as a senior point of contact for clients, contributing to key meetings, presentations, and quarterly business reviews
- Oversee campaign performance, optimization strategies, and testing roadmaps to drive measurable business outcomes
- Provide strategic guidance on campaign structure, audience targeting, bidding strategies, and budget allocation
- Troubleshoot technical components including tracking, pixels, product feeds, and offline data integrations
- Lead RFP development, partner evaluations, and vendor negotiations
- Contribute to internal thought leadership and POVs on platform innovation, industry trends, and emerging technologies
- Partner cross-functionally with analytics, strategy, and creative teams to ensure integrated execution
Qualifications
- 7+ years of experience in a digital media or performance marketing environment with deep expertise in both paid search and paid social
- Proven experience managing large-scale, performance-driven campaigns across Google Ads, Microsoft Ads, and major social platforms (Meta, TikTok, Pinterest, Snapchat, etc.)
- 3+ years of people management experience, with a track record of developing and leading high-performing teams
- Strong understanding of automation, bidding strategies, and AI-driven optimization approaches (e.g., Performance Max, predictive audiences)
- Experience with tracking and measurement frameworks including GA4, Google Tag Manager, and offline conversion tracking
- Advanced proficiency in Excel or Google Sheets, with the ability to analyze data and translate insights into actionable recommendations
- Strong communication and collaboration skills, with experience working across cross-functional teams
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…Sr. Media Planner, NY, New York (hybrid option)
Growing global media agency in NYC is seeking a talented Sr Media Planner with solid digital planning expertise join its team. Candidates must have a solid foundation in and proven ability to manage day-to-day media planning, buying, and performance reporting. The agency offers an employee-centric working environment, with a proven track record of allowing for continued growth and career advancement from within, as well as many benefits unique to the agency. This position will be hybrid with a few days on office, a few at home- days of week your choice. Apply to learn more details about what makes this opportunity so unique!
Requirements
- Minimum of 2+ years media planning experience; digital experience required
- Experience in digital planning including trafficking, reporting, and optimization recommendations
- Support Manager in the management of client briefing meetings with key stakeholders (CMO, head of Marketing, Head of Product Distribution, etc.)
- Develop written RFPs that articulate a clear understanding of goals and objectives to guide media partners in delivering innovative proposals, best-in-class programs
- Strong leadership and problem-solving skills
- Dependable, proactive, detail-oriented, excellent attendance
- Ability to balance multiple assignments and set priorities
- Excellent verbal and written communication
- Demonstrate excellent analytical skills
- Adept in tools including Google Analytics, DoubleClick/DFA, MOAT/IAS, Google Data Studio, Prisma, Spectra
- Strong Microsoft Excel skills are a must
Compensation: $75,000 - $80,000
***Due to the high volume of applicants, only those meeting the requirements will be contacted***
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