Associate Director, Paid Search

San Francisco, CA

Posted: 12/05/2018 Industry: Advertising Job Number: BT11.13.2

Our client, a progressive, forward thinking digital media agency in San Francisco is growing and looking to add to their team.  We are seeking a Senior Paid Search Manager or Associate Director with deep experience in paid search  initiatives, and a passion for emerging media.  Excellent corporate culture and competitive benefits make this opportunity truly unique!  Salary will range from 100 – 120k+ depending on level of experience.

 Responsibilities:

  • Develop and manage key client relationships
  • Lead SEM capabilities in new business proposals
  • Responsible for effectively managing various client accounts(s) and budgeting requirements
  • Responsible for planning and the strategic development of campaigns and account structure
  • Previous experience managing a team of junior Search professionals
  • Provide weekly reports on overall progress, initiatives, and other high-level topic matters
  • Develop strategies and oversee and execute initiatives to increase paid media traffic
  • Ownership of structure, tactical direction, optimization, budget pacing and efficient production
  • Research and communicate competitive landscape of specific products in the paid media market using 3rd party tools such as SEMrush, Google Keyword Tool, and Google Trends
  • Run A/B test experiments on landing pages and text ads to produce the best conversion rates for clients
  • Maintain and create marketing's KPI Dashboards
  • Stay up-to date with new search trends and test flagship and/or beta products for strategic accounts

Qualifications:

  • 3 - 6 years of paid media including search marketing (SEM REQUIRED; Display and Remarketing are pluses) with large scale advertisers
  • Verbal and written client-facing experience
  • Familiar with enterprise management platforms for SEM and Display, such as Kenshoo, DoubleClick or Marin Software.
  • Advanced proficiency with Excel

 

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Bettina Thorn
Sr. Recruiter

Established in 1998, ad+one is comprised of hand-picked recruitment professionals with over 30+ years of combined recruiting experience serving the advertising and media agency industry nationwide. We pride ourselves on having access to hard-to-find talent and the hottest job opportunities in the industry. Our focus is on positions in Account Management/Client Services (digital/traditional) as well as Media (digital/traditional), Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media and Big Data/Analytics. 

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