Brand Strategist

Salt Lake City, UT | Work from home flexibility

Posted: 04/12/2024 Industry: Advertising Job Number: AM24.3.20.1 Pay Rate: $80k-$115k Remote: Hybrid Experience:

Job Description

Title: Brand Strategist

Hybrid 3 days in office/week in SLC, UT

Comp: $80k-$115k

Agency experience required**

We are seeking a talented Brand Strategist to join our dynamic team. The ideal candidate should possess a minimum of 5 years of experience in brand strategy and creative brief management, either within an advertising agency or a business setting. We are searching for an individual who embodies intelligence, professionalism, and a data-driven approach, coupled with a vibrant, creative, and positive attitude. This role will involve close collaboration with clients as well as our agency's research, creative, and account teams.

  • Lead the agency’s brand strategy and planning processes.
  • Collaborate closely with the data analytics and research team to define and develop research strategies.
  • Identify and articulate compelling insights from research findings to inform plans, briefs, and proposals.
  • Develop, present, and sell brand strategies including audiences, values, positioning, promise, key differentiators, architecture, and value proposition.
  • Use dynamic and innovative thinking to develop creative strategies integrating media and marketing tactics, aligning with project goals.
  • Lead creative brief development and inspire creative problem-solving.
  • Facilitate strategic brainstorming sessions with senior team and client partners.
  • Work with agency creative directors to bring brand strategies to life, including messaging strategies and concept development.
  • Understand campaign measurement and relate success metrics to key business goals.
  • Collaborate with creative, media, data, and account teams to expand creative concepts across relevant touchpoints for different audiences.
  • Develop trusted strategic partnerships with clients.
  • Contribute to the business development team.
  • Monitor and report on cultural, social, and behavioral trends and perceptions.

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Alyssa Metlicka
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