Digital Media Analyst
New York, NY
A full-service creative agency in NYC is seeking a digital media analyst. The ideal candidate will Collaborate with the Media and Insights Team to develop a systemized approach to setting and measuring KPIs for digital media based on historical benchmarks and defined media goals for individual channels. This individual will work closely with the Media and Insights Team to have a holistic view of how digital media performance relates to overall sales reporting and data.
- 2+ years of media analytics experience. Agency experience is ideal
- Monitor and analyze overall performance of digital media for all clients.
- Think critically on each client’s digital strategy and be able to report on online data at every touch point.
- Make recommendations for optimizing digital media campaigns based on ongoing, daily performance.