Manager, Insights and Analytics

New York, NY

Post Date: 06/22/2018 Job ID: HE5.23.3 Industry: Advertising

Do you have experience deriving actionable insights from web analytics? If so, this might the role for you! 

Description

The Manager, Insights & Analytics is responsible for managing the proper implementation and reporting of online and offline advertising campaigns for our clients and day-to-day ad operations, including measurement, plan development & execution, trafficking, QA, campaign implementation, campaign performance reporting, and optimization recommendations for all assigned accounts.
The Manager, Insights & Analytics will also be responsible for the performance of a talented team of Analysts and Senior Analysts, while remaining accountable for achieving staff billable goals and client satisfaction.

 

 

To be considered, candidates must possess a Bachelor’s degree and have the following professional experience:

  • Online web analytics, research and/or ad operations experience 
  • Experience working with Ad Serving Technologies, especially DFA, Atlas, MOJO Mediaplex and other in-house ad serving systems. Proficient with javascript, iFrame, and other html coding as it relates to ad serving and pixel implementation.
  • At least 2 year’s experience in a supervisory role
  • Working knowledge of Adobe Flash
  • Knowledge of rich media technology and current vendors in this space
  • Strong Excel skills (creating and working with pivot tables, conditional formulas, etc.) is required
  • Knowledge of SQL and other database technologies, Omniture, WebTrends and other website analytics tools, Offermatica, Mediaplex MOJO, Atlas, Eyeblaster, DART, Excel, Word, PowerPoint, Access and Project
  • Direct experience with online direct marketing or online media performance analysis
  • Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI a plus

 

**Sorry, no sponsorship is available for these positions. Candidates must be able to hit the ground running; therefore, we can only consider applications that meet the above criteria**

 

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