Programmatic Media Director

San Francisco, CA

Posted: 12/18/2018 Industry: Advertising Job Number: HE12.18.3

Programmatic Director

Our media agency client is an integrated global audience and data strategy platform dedicated to delivering the best customers, insight, and results to their client brands through marketing that is increasingly programmatic, personalized, and predictive. Our client works with some of the worlds most recognized blue chip brands Globally.

This is an opportunity to produce deeply meaningful work for world-class companies while based in SF – Relocation assistance is provided for the right candidate.

 The Director, Programmatic will be responsible for establishing strong relationships with clients and partners as the primary point of contact for day-to-day management of client business. The ideal candidate will have senior level client negotiation and management experience.

  • Define and deliver business and client financial performance plans, forecasts and targets
  • Combine media market & technical knowledge, data analysis and client feedback to help sell, develop, configure, operate and optimize complex campaigns to meet client objectives
  • Bring to team an in-depth knowledge of the digital media industry and media market dynamics and managerial client service experience
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality
  • Mentor and develop his/her team, including goal setting, collaboration, training, feedback reviews and other career development opportunities
  • Define allocation of portfolio management to his/her respective team
  • Develop, evolve and refine the client service process
  • Consult with operations team regarding development and alignment of campaign capabilities and service delivery
  • Monitor and track performance vs target revenue objective
  • Ensure all tactical media plan requirements are correctly communicated to all relevant teams and entered in the relevant platforms (CID/Campaign checklist)
  • Oversee client services unit and assist in monitoring and control of media spend by CM team for a portfolio of clients to ensure on-time and complete delivery of online advertising budgets
  • Ensure successful delivery of work to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Develop longer term solutions for clients including custom data management solutions, data solutions and work with clients and agencies to expand scope of services within client base to capture all possible opportunities arising from the audience platform approach
  • Act as a first point of escalation for Programmatic related issues around and not limited to campaign performance. Ensure issues are dealt with tact and in a timely manner
  • Proactively monitor and track performance across all campaigns and regularly review campaign performance with team
  • Manage revenue analysis to optimize and provide strategic guidance
  • Be responsible for the effective delivery of client service to internal stakeholders as well as external clients
  • Define spending strategies, success metrics and portfolio management with his/her respective team
  • Proactively participate in account planning management meetings with all account agencies within his/her portfolio
  • Actively participate in new business and internal agency dealings
  • Provide proactive contribution to client’s business growth by identifying new business opportunities
  • Be a programmatic evangelist for internal & external stakeholders

 

Requirements

  • BA Degree or equivalent work experience
  • Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
  • 8+ years plus experience in digital media account management with a leading online advertising agency, network, advertising exchange or optimization firm, preferably in a client consultative role
  • Pitching and business development experience strongly desired
  • Experience of working to targets and forecasts and taking responsibility for the business performance of a client or group of clients within an organization
  • Experience with yield optimization through a bid management platform
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Strong knowledge of ad targeting methodologies
  • Understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • Experience with Excel pivot tables & chart making. Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools a strong plus
  • Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Ability to work collaboratively as part of a cross-functional team

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